This bunny was part of an Ameriquest shape mail campaign directed at credit card holders paying high interest rates.
Front Headline: "What happens when you only make the minimum payment on your high-interest credit cards?"
Rear headline: "Your debt multiplies."
To make this piece as cute as it was informative, we attached a letter to the bunny's rear.
Ameriquest package #2 invited credit card holders paying high interest rates to use their home equity to refinance.
Headline: "You are here. When you finally pay off your high-interest rate credit cards, you'll be here."
This self mailer's purpose in life was simply to get folks to push the MSN button on their desktop. It worked.
Headline: "Do not push. Push."
Things to not push include a nuclear missile launcher, the soft spot on a baby's head and a rotary phone.
Customized postcard series for JD Edwards, selling their CRM capabilities.
(Kid with frog) "We're a perfect fit, John."
(British solidiers) "Our software comes with bodies attached."
(Farmer w/tomato) "Make the most of what you've got, John."
1 of 3 packages for JD Edwards urging clients to use JDE's CRM abilities. The headline for this package: "Mindmeld with your customers every chance you get." The first 2 packages were multi-page and chock full of business value rationale. The 3rd package was a tin of mints that asked whether the best way to keep your clients is to give them candy...
Wrote a series of emails for this LED lighting company inviting their customers to visit them at a conference.
An email inviting Trizetto's customers to sit in on a healthcare IT webinar.