IBM infoboom

IBM wants midsize business to know that it cares about and understands their needs. So we created infoboom, where IT leaders connect with each other and with IBM, in a peer to peer online environment.

Home page detail

In addition, we developed a content strategy and created a good deal of the core content, including posts and infographics.

Description

It took almost as long to birth this project as it does a human baby. We started with a user needs analysis, did a full-blown user experience, including journeys and design wires, then finished all of the user flows as we were writing and designing the site. In addition, we developed a content strategy and created a good deal of the core content, including posts and infographics. The results: 100% increase in comments; 557% growth in sharing; with 26% of visitors becoming members.

For

IBM