Tide Olympics Integrated Campaign

The Tide 2012 London Olympic tag the flag program took center stage on tide.com

Everywhere that Tide was, the flag program played a part, driving traffic, creating conversation and engagement. On YouTube, there were videos of Olympic athletes telling their American stories and inviting the public to do the same.

The customized Twitter profile page featured the Olympics and Tide flag program.

Rich media featured videos of Olympic athletes telling their "Red, White & Blue" stories and invited all Americans to add their stories, as well.

Standard iMedia unit sold Tide's Victory Fresh Scent product.

We also created a Facebook app that let every American own a piece of a digital flag and tag it with their unique American story.

This Facebook app let people view and share others' American stories, or add their own story to the flag.

This was just one of the thousands of American stories added and tagged on the flag.

On Tide.com product pages, we drew attention to the Flag program via an expandable OLA unit.

This Tide.com page featured Tide's Victory Fresh Scent product.

Customized Amazon storefront

Customized Amazon storefront, cont.

Description

Tide is the keeper of America’s colors – the red, white & blue. To celebrate the 2012 London Olympics, we created a campaign that let every American own a piece of a digital flag and tag it with their unique American story. This raise the flag program became the centerpiece of every one of Tide’s online properties.

For

Tide (P&G)

Type

Integrated social & digital campaign