Downy branded content video

Laurie Turk of shows you how to upgrade your laundry room.

Nicole Feliciano of tells you how to upgrade your "Mom uniform".


Together with Katalyst Media, Digitas created shareable branded video content hosted by bloggers from TipJunkies and MomTrends. These videos, which supported Downy’s “Upgrade” campaign, were hosted on Downy’s YouTube channel and promoted by the bloggers, via social media, and iMedia.


Downy (P&G)


Content development and curation.