Downy branded content video

Laurie Turk of TipJunkies.com shows you how to upgrade your laundry room.

Nicole Feliciano of MomTrends.com tells you how to upgrade your "Mom uniform".

Description

Together with Katalyst Media, Digitas created shareable branded video content hosted by bloggers from TipJunkies and MomTrends. These videos, which supported Downy’s “Upgrade” campaign, were hosted on Downy’s YouTube channel and promoted by the bloggers, via social media, and iMedia.

For

Downy (P&G)

Type

Content development and curation.