Acquia Tagline & Trade Show

Acquia is known for building enterprise websites, which are thought to be highly functional but not terribly creative. In fact, Acquia uses Drupal to build websites for some uber cool clients like museums and record companies. Heck, they even built a site for David Bowie. The new tagline needed to let potential clients know that no matter wildly creative they might need their site to be, there's nothing Drupal can't do.

Much to my delight, Acquia used the tagline everywhere.

Acquia wanted to stand out at SXSWi. So we created #Stackathon cubes to demonstrate how with Drupal, you can build anything you can dream up.

Cube detail

Acquia hosted a contest between competing digital agencies to see who could build the coolest stack. Agencies were challenged and pictures of their efforts were uploaded, all hashtagged #Stackathon.

Acquia's all-purpose (non SXSWi) trade show booth, view 1

Acquia's all-purpose (non SXSWi) trade show booth, view 2

Acquia's all-purpose (non SXSWi) trade show booth, view 3


Acquia is the inventor of Drupal, which is used by open source web developers worldwide to build sophisticated community websites. Acquia wanted to make sure potential clients understood that with Drupal, you can literally build anything you imagine. That’s where I came in. I led Acquia through a reasonably rigorous naming exercise. In the end, this tagline was the clear winner.




Tagline development & application